Vuori means mountain, but to us it represents the view from the summit- the expansive clarity it can provide and awe-inspiring experience it brings.
n 2015, Founder Joe Kudla was seeking activewear that fit his versatile lifestyle; comfortable product that performed exceptionally well, yet did not sacrifice style. All of the mens yoga products were made by women's brands and the traditional athletic brands didn't feel fresh and modern.
Vuori's thriving active community in Encinitas, CA served as the inspiration for the brand. The idea to build activewear, that didn't look like activewear was born and the magic started to happen out of a little garage.