Jellycat : London
Jellycat is a British plush toy brand Established In London In 1999 by Brothers Thomas and William Gatacre. Renowned for crafting the softest toys you have ever hugged, the company was founded with the goal of producing distinctive, top-notch, and lavish plush toys that distinguished themselves in the market.
- Name: The name Jellycat comes from a child's love for jellies and cats, combining the two with a sense of whimsical humor central to the brand's identity.
- The "Jack" Mascot: Jellycat's official mascot is "Jack Jellycat," a lovable kitty with a, orange jelly for a hat, who symbolizes the company's commitment to joy and playfulness.
- Expansion and Growth: Originally founded in London, the company later expanded to Minneapolis in 2001 to establish a US presence. Today, Jellycat products are sold in 77 countries.
- Design Philosophy: Jellycat is recognized for continual innovation, launching new collections twice annually (January and June). Their creations span from traditional teddy bears and bunnies—particularly the Bashful Bunny—to imaginative, everyday items in their 'Jellycat Amuseables' line, like sushi, fruits, and coffee cups.
- Viral Success: Despite being a traditional choice, Jellycat saw a significant uptick in popularity during the COVID-19 outbreak, especially among Gen Z on TikTok. This trend was influenced by the desire for 'comfort' products and the growing interest from adult collectors who buy plushies for mental wellness and emotional well-being.
- Recent Strategy: Marking its 25th year in 2024, Jellycat has transitioned to a 'brand elevation strategy,' emphasizing experiential, high-end retail (such as pop-up cafes in London and Paris) and ending relationships with certain smaller, independent retailers.
- Legend Coastal has been a Jellycat Stockist since 2019, and we love having them be a part of the Collection.
